Frequently Asked Questions about SEO in Malaysia
That’s not an easy question to answer, since there are millions of SEO companies.
One word of warning here; do NOT primarily select on price. When you shop for price, you only get one thing: the cheapest price. What you usually don’t get is value. Why? Because value costs more. Cheap SEO can actually force you to shut down your website, because of “spammy” backlink creation.
The SEO companies that are more interested in providing value rather than a low cost will ensure that their proposals are more tailored to the specific needs of your business, rather than offering an off the shelf, one size fits all approach.
If you think hiring an SEO Professional is expensive, wait till you hire an amateur….
But OK. Having said that, this is what you should do:
Start by Googling “Best SEO company [your country]” (or your city, your state)
Then note down the first 5 companies that pop up below the Ads.
The fact that they are on Page 1 of Google is a good sign, because there is a murdering competition between SEO companies to get there.
Then ask these 5 SEO companies to give you a Free SEO Analysis of your Website first.
If they are willing to make you one, that’s one bonus-point for them! If they don’t, forget about them!
Then, when you get the analysis reports, they should contain at least the following topics:
- They should tell you something very honest about the quality of your website’s content: does it entice visitors to read it, and browse more pages. Does it offer a satisfactory User Experience (UX)
- They should give their opinion on the current state of you SEO: Is it good, so-so, or really bad? They should be honest about this, but also point out where the problems are.
- Based on the nature of your business, they should be able to give you a ranking overview for your most important keywords on google.com and how you compare to your main competitors.
- They have to include an analysis about the current state of your Website: is it Responsive? Does it load fast enough for your potential customers to wait for it to load? If so, how fast? Where are the bottlenecks?
If one or more of the 4 items from the list above are missing from their SEO Analysis, discard this company, because it is not worth its salt.
Keep on trying the same with other SEO companies, until you find one that reports on all 4 factors in the list.
Engage and cherish that SEO company. They know what they are doing and will really help you to rank on Page 1 of Google.
Yes. You definitely should. For 3 important reasons:
- Your visitors on smartphones and tablets (70% + of all Internet traffic in Malaysia and growing) will click away if they can’t view your website properly.
- Google gives non Mobile-Friendly Websites a lower ranking on Mobile devices since 2015. And this trend will only get stronger.
- Google has recently rolled out their Mobile First Indexing, and bases its search results on the Mobile version of your website. This has a huge impact on your Google rankings if your website is not mobile-friendly.
So the benefits of a mobile friendly website in Malaysia are higher rankings on Google, being found on Google on smartphones and more visitors that stay on your site.
If you are wondering if your website is Mobile Friendly in the “eyes” of Google, just click this link and enter your website’s URL.
If your score is bad, don’t hesitate to contact us.
The answer is: YES, it is very important and getting more important by the day.
Google is using Page Loading Speed as a ranking factor since a few years, and this ranking signal has become more and more important, because the majority of people worldwide are searching on Google with their Smartphone.
And you know what? After 3 seconds of waiting for your website to load, they click away. Without you ever knowing they found your site.
It’s called the Silent Sales Killer for a good reason. If you’re curious about your website speed you can request a Free Page Loading Speed Analysis
In order for your website to appear in Google’s search results, it has to be “indexed” by Google first.
Normally this will happen automatically, unless your robots.txt file prevents Google from doing so, or if you have used the “noindex” operative in your website.
If you are using Google Search Console (a.k.a. Google Webmaster Tools) you’ll be able to see how many pages Google has indexed.
Another very simple method to find out the status of your website in Google’s index is to open a Google Search window and type in the search box “site:www.yoursite.com” (without the quotes)
See example below. You can see that 14 pages are indexed, which is correct.
A high bounce rate on Google, – as per the definition above -, means that people visit only one page of your website and then abandon it.
In our experience, this can have a number of causes:
- You have a “single-page” website, so your bounce rate will always be 100%. Nothing to be done about that.
- You are advertising on Facebook, with a link to a certain page of your website. This generally causes the highest bounce rate, in particular on smartphones. FB users on mobile devices in Malaysia do not have a tendency to click through, once they have reached the page that you linked them too. It’s a sad truth, but paying money for “Website Clicks” on FB Malaysia is generally a waste of money.
- The content of your website is not interesting enough to entice your visitors to look at other pages. Alternately, your website does not answer the query that visitors asked in Google.
- Your website is not “Responsive” (mobile friendly) so people can’t see it properly on mobile devices.
- Your website loads too slow, so people will just abandon it without having had a proper look at what you have to offer.
If you are not sure what is the main cause of the high bounce rate for your website, you can ask our expert opinion Free of Charge.
A robots.txt file, which sits in the “root directory” of your website’s server is used to instruct search engines (spiders or bots) where to look and where not to look when crawling your wesbite.
This prevents the “indexing” of items that you wouldn’t want to see in Google Search Results.
For WordPress Websites, a very common content of a robots.txt file is this:
Which instructs search-bots to NOT crawl the contents of the /wordpress/wp-admin/ directory.
Having a robots.txt file is generally considered to be a good SEO practice.
You Should Not..
Don’t go there…
Or maybe Yes. But “Yes” only if your business has a Brand-Name that is widely recognized and remembered. So people will Google you on your Brand-Name, rather than on the services you offer.
In all other cases, a Single Page Website will hardly ever get you on Page 1 of Google.
The trouble with “One Pagers” is that they do not give you enough opportunities for “On-Page SEO“:
Too little room for relevant and captivating text, only 1 Page-Title, only 1 Meta-Description, and only one H1 heading tag.
One Pagers may look nice, but Google is not in the beauty business. Google aims to provide its users with the best possible content.
Good content generally needs more than one page. Nicely split up in a “Silo” design, in a format that lets Google understand what your business is about.
Unless your company is called Google.